Product Designer · Fintech

Kseniia
Trigub

I design products
where there are no ready-made answers

6+ years of product design and UX/UI in fintech, edtech, and betting. I work at the intersection of user experience, business logic, and regulatory constraints. I excel at taking ambiguous problems, understanding their core, and delivering working solutions.

Kseniia Trigub

From Telegram bot to B2B platform

Solo designer at a fintech startup. In two years—from an MVP with a hundred users to a competitive B2B/B2C product for issuing virtual cards.

Fintech B2B · B2B2C 0→1 Core UX
×9
revenue growth
in the past year
Read case study
From Telegram bot to B2B platform

Gamification that
brought users back

Central Bank regulations reduced engagement in the Wallet. I designed a gamification mechanic with prize draws—more than 60% of users engaged, and average transaction value increased by 2x.

Fintech B2C Growth UX Research
×2
average transaction
value growth
Read case study
Prize wheel

I'm a product designer

Kseniia Trigub
Kseniia Trigub Turkey / 2026

I quickly get up to speed in complex domains and design solutions that work within constraints—regulatory, technical, and time-bound.

I used to create maps and infographics for news broadcasts—Russia-24, Moscow-24, and other media—so turning chaos into structure was already my strength before product design.

2024 — 2026
VALUT.NET
Product Designer · the only designer
  • Developed core user flows (payments, cards, transactions); scaled product from MVP to B2B/B2C solution
  • 9x revenue growth, 5x card issuance in one year
2023 — 2024
QIWI Wallet
Product Designer
  • Designed user flows within Central Bank regulatory constraints
  • Analyzed user behavior and segments, formed product hypotheses
  • Growth mechanics: more than 60% engagement, 2x average transaction value
2021 — 2022
Everytale Inc
Product Designer · Team Lead
  • Introduced UX testing practices, coordinated a team of 3 designers
  • Designed a video call grid algorithm that eliminated third-party service dependency and reduced costs
2020 — 2021
Olimp Sports / Arkanit
UX/UI Designer · Mobile
  • Redesigned user identification flow following regulatory changes
  • Built a UI Kit and 20+ app concepts for new product lines
Design
Product design UX/UI User flows CJM IA Design systems JTBD Human-Centered Design
Research
Discovery UX research Usability testing A/B testing Competitive analysis User interviews Surveys
Tools
Figma ChatGPT Claude Perplexity Cursor Miro Notion Jira HTML/CSS Amplitude

Open to new projects

I'm looking for a team where design influences product decisions, not just the interface